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"The Shit Right Now"
"The Shit Right Now"


Buy a custom hoodie or jacket +Get a beanie/ cap for free.
Bloodshot - Bleached Dad Cap (white)
Cap designed by Maximilian Abraham (@staycold)
Our “Bloodshot” Baseball Cap is your new go-to for gritty, no-nonsense style. The acid-washed detailing gives it that raw edge, while the clean white front lettering offers a bold contrast to the drop’s darker vibes. Repping the Billy logo on the back and the ESMAD patch on the side, this...
Features 100% CottonEmbroidery
The Story of Stay Cold Apparel


The Spirit of Stay Cold Apparel
Introducing an extraordinary range of tattoo streetwear with a modern twist and an unique sense of humor not everyone can handle.
Stay Cold Apparel is for the rebels, the ones who ain't afraid to stand out and show off their unique style to the world. With more than 10 years in business, our Tattoo T-Shirts and hoodies are always made with the highest quality standards in mind. We are here to stay and our products are built to last 'cause we believe in quality over everything.
Crafted with an unrelenting passion and together with some of the illest Tattoo Artists and Illustrators around the world. We're bringing Art in streetwear back on track, which you simply can't find anywhere else and which is perfect for all you individualists out there. Get your limited art piece today and become part of the movement by showing off your unique style and taste to this messed up world.