The Superior Line – Stay Cold Apparel
You cannot imagine how excited I am to finally present to you our new Collection called SVPRR. The idea of creating fashion has grown in me since I was a child as I spend most of my time in my mother's atelier since she was a fashion designer herself. And to finally be able to express my mind and character through my own fashion clothes is like a dream come true. The SVPRR. Line is different as everything you have known so far. I wanted to take it a step further, better, higher and this collection emerged as a natural evolution of my previous work. Last year was tough on us, as we worked in secret to create this new, more elevated version of ourselves. There was a lot of struggle and we faced many obstacles as we built each item from scratch. It was my goal to decide on every detail, feel of fabric, stitching, fitting, labels, … I am a picky person and I am fully aware that it is not always easy to live up to my expectations but you will see and feel my strive to perfectionism in the result at last.  I know that the hardships we endured will pay off in the end. I am proud and happy to show you the first SVPRR. collection and we are looking forward to receiving your feedback.
I came from nothing to build a worldwide movement and I am here to stay …
Max


The Superior Line