What's up, guys? My name is Max.
I'm the founder and creative director of the Streetwear brand "Stay Cold Apparel"
Today I wanted to tell you a little bit about my story, the story of the brand, and what Stay Cold
stands for so you can decide if that's the right place for you. So when I look back, I never liked taking the traditional route, and this brand is the natural consequence of it.
"My mother pushed me into art from the very beginning. I always had this inner ambition that drives me to
do creative things. I love to build things up, and I painted a lot as a kid."
Though it wasn’t exactly what my parents had in mind, I found myself naturally drawn to graffiti. By the age
of 14, I had traded the canvas for the city's walls and trains. Back then, right after the fall of the wall, Berlin
was an unregulated no man’s land, and it was the perfect playground for me as a young artist.
"Later on, I discovered a strong interest in music. I played in a lot of Blackmetal/Death Metal and Hardcore
bands and also ran my own music studio. I traveled around the world and didn’t care about money because,
to me, money was nothing.
"I started 'Stay Cold Apparel' to be able to express my creativity and make a living out of it. I wanted to create
the greatest streetwear brand of all time, which aligns with my kind of style, my sense of aesthetics, and also
reflects my cultural background. I'm more than proud and thankful to say that over the recent years we've
worked together with some of the greatest artists around the world who feel and understand our vision, our
sense of humor, and also relate to the topics we want to display.
As of right now, we're driven by the vision to reach as many people as we can with the brand's message to
encourage like-minded people to do their thing, go their own way, and live a free life based on their own
rules and values. We want to empower you to break free from society's norms and expectations and instead
embrace your true selves.
Because it's your life, and you set the rules, and you have to make the best out of it.
That's the spirit and the story of "Stay Cold Apparel."
Stay Cold Apparel, hailing from the dynamic streets of Berlin, Germany, since 2015, is the brainchild of Maximilian Abraham.
In a rapid journey, it quickly gained worldwide recognition.Max, embarked on a unique journey, transitioning from a graffiti artist to a musician, managing his own music studio, and eventually giving birth to his own streetwear brand .
You can see that he is a free spirit not your typical designer; he's a creator at heart and blood, an individual who doesn't conform to the fast fashion grind.
"My mother, a fashion designer herself pushed me into art from the very beginning. I always had an inner ambition that drove me to do creative things. I love to build things up. I painted a lot as a kid."
I started 'Stay Cold Apparel' to be able to express my creativity and make a living out of it. I wanted to bring quality and character back into streetwear while creating highquality, resistant and durable clothing . I had to build a brand which aligns with my kind of style, my sense of aesthetics, and also reflects my cultural background.
That's why Stay Cold Apparel encapsulates Max's background and passions, including his devotion to art, the enigmatic world, and the vibrating music scene.